Popular among the surf and skater crowds, Stussy clothing is unique.
Shawn Stussy originally started a small business when he handcrafted surfboards in the early 1980s. He started to sign his boards, and then expanded into clothing articles like caps, t-shirts and shorts. Shawn would sell the clothing out of his car near Laguna Beach, California.
Popular Among the Surf and Skater Crowds
Today the brand has gained widespread popularity among disc jockeys (DJs), hip hop, reggae musicians, the surf and skater crowds and more. It has earned recognition as a "streetwear" line, with young people the world over sporting Stussy clothing.
Wide Variety of Apparel and Accessories
The Stussy line now includes a wide variety of apparel and accessories, including t-shirts, pants, shorts, jackets, sweatshirts, baseball caps, cuff beanies, backpacks, purses and more.
In 2008 Stussy opened the Boneyards line, which got its name from an unrevealed surfing location in California. This fall, 2010, Boneyards II: Conspiracy will be introduced. Many stores also carry Nike SB kicks.
Where Can It Be Purchased?
Stussy clothing can be purchased online at Amazon and several other online retailers. There are apparel items for both men and women, and prices range from about to for a t-shirt. Most people buy online since there are only about 60 stores worldwide, according to 2008 data. Store locations currently include San Francisco and Laguna Beach, CA, and SoHo, New York.
Distinctive Logo
The clothing line can typically be recognized by its distinctive logo, penned by Shawn Stussy on his original surfboard designs. The logo is characterized by its two intertwined "S" figures, one front-facing and the other backward-facing.
Streetwear
What kind of people wear Stussy?
The urban crowd wears this line, or those who want to be identified with a specific group or gang. Motorcycle riders, surfers, skateboarders and others will typically sport Stussy clothing.
Young people who want to identify with a "bad boy", gang or surf group will wear this clothing line. It promotes a sense of rebellion, which many young people are wanting to emulate. This may not have been what Shawn Stussy originally had in mind, but clothing trends sometimes gain a life of their own, independent of their beginnings.
Reviews are Mostly Positive
Reviews state that the apparel is comfortable and easy to take care of, with most items being machine washable. Two things most reviews mentioned was that Stussy can slim your wallet, and that the store is primarily stocked with men's items and only a limited amount of women's items.
Many have noted that 20 years ago in high school Stussy was popular and then just sort of fell off the edge of the earth. The Stussy clothing line is back today, stronger than ever, but now promoting the "California lifestyle." The stores seem to be modeled after high end boutiques.
Check for Your Measurements
One complaint noted that the apparel seems to be designed for "skinny" people and laments that there isn't more to fit larger bodies. The review complained that the extra large fit more like a size medium. If you're able to visit a store, then be sure to try on your clothing choices before you leave to make sure they fit.
If you buy online, be sure to check the measurements of the apparel so that when it arrives, you'll be a happy camper!
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